Arbeitspapier
Re-Opening the Silk Road to Transform Chinese Trade
Under anti-globalization and isolationism, China is seeking to portray itself as a new leader for globalization under the banner of the Silk Road initiative. Meanwhile, China’s traditional and comparatively advantaged industry, silk, has faced dire predicaments and challenges for long time, and needs a transformation in terms of initiatives. Throughout history, the prosperity arising from silk was supposed to represent a microcosm of Chinese society. This paper searches the breakthrough point to improve the current dilemma of Chinese silk enterprises; uses a Case Study for inductive reasoning that is feasible for marketing strategies; and provides a strategy to help Chinese silk enterprises to transform their market positioning and operating modes to obtain better development opportunities. The paper also analyzes the new external environment based on the “One Belt, One Road” principle, which is of crucial importance for the implementation of new marketing strategies.
- Sprache
-
Englisch
- Erschienen in
-
Series: Tinbergen Institute Discussion Paper ; No. 17-047/III
- Klassifikation
-
Wirtschaft
Development Planning and Policy: Trade Policy; Factor Movement; Foreign Exchange Policy
Socialist Institutions and Their Transitions: International Trade, Finance, Investment, Relations, and Aid
Renewable Resources and Conservation: Issues in International Trade
- Thema
-
China
Silk
Company Strategy
National Strategy
Transformation
Chinese Trade
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Mao, Ning
McAleer, Michael
- Ereignis
-
Veröffentlichung
- (wer)
-
Tinbergen Institute
- (wo)
-
Amsterdam and Rotterdam
- (wann)
-
2017
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:42 MEZ
Datenpartner
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Objekttyp
- Arbeitspapier
Beteiligte
- Mao, Ning
- McAleer, Michael
- Tinbergen Institute
Entstanden
- 2017
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