Does Sex Really Sell? Paradoxical Effects of Sexualization in Advertising on Product Attractiveness and Purchase Intentions
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
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1573-2762
- Extent
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Online-Ressource
- Language
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Englisch
- Notes
-
online resource.
- Bibliographic citation
-
Does Sex Really Sell? Paradoxical Effects of Sexualization in Advertising on Product Attractiveness and Purchase Intentions ; day:23 ; month:9 ; year:2020 ; pages:1-19
Sex roles ; (23.9.2020), 1-19
- Creator
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Gramazio, Sarah
Cadinu, Mara
Guizzo, Francesca
Carnaghi, Andrea
- Contributor
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SpringerLink (Online service)
- DOI
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10.1007/s11199-020-01190-6
- URN
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urn:nbn:de:101:1-2020111119192268761563
- Rights
-
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
15.08.2025, 7:31 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Gramazio, Sarah
- Cadinu, Mara
- Guizzo, Francesca
- Carnaghi, Andrea
- SpringerLink (Online service)
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