Does Sex Really Sell? Paradoxical Effects of Sexualization in Advertising on Product Attractiveness and Purchase Intentions
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
-
1573-2762
- Umfang
-
Online-Ressource
- Sprache
-
Englisch
- Anmerkungen
-
online resource.
- Erschienen in
-
Does Sex Really Sell? Paradoxical Effects of Sexualization in Advertising on Product Attractiveness and Purchase Intentions ; day:23 ; month:9 ; year:2020 ; pages:1-19
Sex roles ; (23.9.2020), 1-19
- Urheber
-
Gramazio, Sarah
Cadinu, Mara
Guizzo, Francesca
Carnaghi, Andrea
- Beteiligte Personen und Organisationen
-
SpringerLink (Online service)
- DOI
-
10.1007/s11199-020-01190-6
- URN
-
urn:nbn:de:101:1-2020111119192268761563
- Rechteinformation
-
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
15.08.2025, 07:31 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Beteiligte
- Gramazio, Sarah
- Cadinu, Mara
- Guizzo, Francesca
- Carnaghi, Andrea
- SpringerLink (Online service)
Ähnliche Objekte (12)
Relationship between advertising disclosure, influencer credibility and purchase intention
How Influencer Credibility and Advertising Disclosure affects Purchase Intention
Creating Attachment through Advertising: Loss Aversion and Pre–Purchase Information
Advertising Benefits from Ethical Artificial Intelligence Algorithmic Purchase Decision Pathways
Understanding online purchase intention: the mediating role of attitude towards advertising
Attention, Recall and Purchase: Experimental Evidence on Online News and Advertising
Paradoxical
Convincing online consumers to purchase : empirical studies on online advertising, mobile advertising, user generated content and social shopping tools
Convincing online consumers to purchase : Empirical studies on online advertising, mobile advertising, user generated content and social shopping tools
Assessment of color preference, purchase intention and sexual attractiveness of lipstick colors under multiple lighting conditions
Paradoxical peeling patterns
Inhibition and paradoxical choice
Relationship between advertising disclosure, influencer credibility and purchase intention
How Influencer Credibility and Advertising Disclosure affects Purchase Intention
Creating Attachment through Advertising: Loss Aversion and Pre–Purchase Information
Advertising Benefits from Ethical Artificial Intelligence Algorithmic Purchase Decision Pathways
Understanding online purchase intention: the mediating role of attitude towards advertising
Attention, Recall and Purchase: Experimental Evidence on Online News and Advertising
Paradoxical
Convincing online consumers to purchase : empirical studies on online advertising, mobile advertising, user generated content and social shopping tools
Convincing online consumers to purchase : Empirical studies on online advertising, mobile advertising, user generated content and social shopping tools
Assessment of color preference, purchase intention and sexual attractiveness of lipstick colors under multiple lighting conditions
Paradoxical peeling patterns
Inhibition and paradoxical choice
Relationship between advertising disclosure, influencer credibility and purchase intention
How Influencer Credibility and Advertising Disclosure affects Purchase Intention
Creating Attachment through Advertising: Loss Aversion and Pre–Purchase Information
Advertising Benefits from Ethical Artificial Intelligence Algorithmic Purchase Decision Pathways
Understanding online purchase intention: the mediating role of attitude towards advertising
Attention, Recall and Purchase: Experimental Evidence on Online News and Advertising
Paradoxical
Convincing online consumers to purchase : empirical studies on online advertising, mobile advertising, user generated content and social shopping tools
Convincing online consumers to purchase : Empirical studies on online advertising, mobile advertising, user generated content and social shopping tools
Assessment of color preference, purchase intention and sexual attractiveness of lipstick colors under multiple lighting conditions
Paradoxical peeling patterns