The relationship between identification and loyalty in a public university: Are there differences between (the perceptions) professors and graduates?

Artikel

This study analyses the relationship between identification and loyalty and also compares the perceptions of two groups of key stakeholders (professors and graduates) of a public institution of higher education, as mechanisms to gain competitiveness against private institutions. To carry out this research, an on-line survey was conducted and the results were analyzed through a system of structural equations using the partial least squares technique (PLS-SEM). The results reveal that identification influences loyalty, and that there are also significant differences in the perception between professors and graduates, being the relationship between identification and loyalty more intense in the former group than the latter. Several significant implications can be derived from our research for the management of higher education institutions.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Journal: European Research on Management and Business Economics (ERMBE) ; ISSN: 2444-8834 ; Volume: 25 ; Year: 2019 ; Issue: 3 ; Pages: 122-128 ; Amsterdam: Elsevier

Classification and Topics

• Classification: Management
• Subject: Identification ; Loyalty ; Higher education

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Cachón Rodríguez, Gabriel ; Prado Román, Camilo ; Zúñiga-Vicente, José Ángel
• Event: Veröffentlichung
• (who): Elsevier
• (where): Amsterdam
• (when): 2019

Further information

• DOI: doi:10.1016/j.iedeen.2019.04.005
• Handle: http://hdl.handle.net/10419/205795
• Last update: 10.03.2025, 11:41 AM CET