Artikel
The relationship between identification and loyalty in a public university: Are there differences between (the perceptions) professors and graduates?
This study analyses the relationship between identification and loyalty and also compares the perceptions of two groups of key stakeholders (professors and graduates) of a public institution of higher education, as mechanisms to gain competitiveness against private institutions. To carry out this research, an on-line survey was conducted and the results were analyzed through a system of structural equations using the partial least squares technique (PLS-SEM). The results reveal that identification influences loyalty, and that there are also significant differences in the perception between professors and graduates, being the relationship between identification and loyalty more intense in the former group than the latter. Several significant implications can be derived from our research for the management of higher education institutions.
- Sprache
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Englisch
- Erschienen in
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Journal: European Research on Management and Business Economics (ERMBE) ; ISSN: 2444-8834 ; Volume: 25 ; Year: 2019 ; Issue: 3 ; Pages: 122-128 ; Amsterdam: Elsevier
- Klassifikation
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Management
- Thema
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Identification
Loyalty
Higher education
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Cachón Rodríguez, Gabriel
Prado Román, Camilo
Zúñiga-Vicente, José Ángel
- Ereignis
-
Veröffentlichung
- (wer)
-
Elsevier
- (wo)
-
Amsterdam
- (wann)
-
2019
- DOI
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doi:10.1016/j.iedeen.2019.04.005
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:41 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Cachón Rodríguez, Gabriel
- Prado Román, Camilo
- Zúñiga-Vicente, José Ángel
- Elsevier
Entstanden
- 2019
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