Arbeitspapier

Sikeres kisárutermelők és egy sikeres termelési, értékesítési rendszer a zöldség-gyümölcs ágazatban

It is a general tendency among the Hungarian fruit and vegetable producers to claim of the supermarket retail chains. However, hardly any mention is made of the successful small-scale producers, which are able to become direct suppliers. What are their characteristics, what are their individual features, what is their business philosophy? What are the reasons of their success, how are they different from those producers which are not able to supply? How do they try to solve the problems? The first part of the publication deals with these questions. In the second part the Spanish production, sale system is presented, which is totally different from the Hungarian one and which is successful both on the domestic and foreign markets. In the Annex the comparison of the concentration of the Hungarian fruit and vegetable production and that of the retail food stores is given.

ISBN
978-963-9796-91-1
Language
Ungarisch

Bibliographic citation
Series: IEHAS Discussion Papers ; No. MT-DP - 2010/4

Classification
Wirtschaft
Agricultural Markets and Marketing; Cooperatives; Agribusiness
Subject
commerce
concentration
fruit and vegetable production
successful small-scale producers
successful production
sale system.
Obstbau
Gemüsebau
Lebensmitteleinzelhandel
Unternehmenskonzentration
Ungarn
Spanien

Event
Geistige Schöpfung
(who)
Kozak, Anita
Seres, Antal
Szabó, Márton
Event
Veröffentlichung
(who)
Hungarian Academy of Sciences, Institute of Economics
(where)
Budapest
(when)
2010

Handle
Last update
10.03.2025, 11:43 AM CET

Data provider

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Object type

  • Arbeitspapier

Associated

  • Kozak, Anita
  • Seres, Antal
  • Szabó, Márton
  • Hungarian Academy of Sciences, Institute of Economics

Time of origin

  • 2010

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