Arbeitspapier
Alpha-Kommunikatoren und die Diffusion von Innovationen
Diffusionsprozesse beschreiben die Übernahme und Verbreitung von Innovationen in Märkten und sozialen Systemen. Diese Prozesse werden von sozialen, soziologischen, psychologischen und marketingspezifischen Faktoren determiniert. Unternehmen müssen die Strukturen sozialer Systeme sowie die Kommunikationsprozesse kennen, um zielgerichtet und unter optimaler Ausnutzung systembedingter Dynamik Innovationen erfolgreich einführen zu können. Denn für die Verbreitung des Neuen ist die zielführende Nutzung bestimmter Konstellationen der sozialen Netzwerke und deren Verbindungen wichtig. Dabei nimmt die Kommunikation eine besondere Rolle ein. In diesem Arbeitsbericht werden die Relaisstationen und Verstärker charakterisiert und systematisch im Kontext dargestellt. Gemäß ihrer Bedeutung sind das die Alpha- Kommunikatoren.
- Language
-
Deutsch
- Bibliographic citation
-
Series: Arbeitsberichte - Working Papers ; No. 10
- Classification
-
Management
- Event
-
Geistige Schöpfung
- (who)
-
Hofbauer, Günter
Haun, Verena
Poost, Andreas
Körner, René
- Event
-
Veröffentlichung
- (who)
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Fachhochschule Ingolstadt - University of Applied Sciences
- (where)
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Ingolstadt
- (when)
-
2005
- Handle
- URN
-
urn:nbn:de:bvb:573-256
- Last update
-
10.03.2025, 11:45 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Arbeitspapier
Associated
- Hofbauer, Günter
- Haun, Verena
- Poost, Andreas
- Körner, René
- Fachhochschule Ingolstadt - University of Applied Sciences
Time of origin
- 2005
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