The psychology of green entrepreneurship: Founder-driven development of green climate in small-scale companies

Artikel

This study explores the psychology of green entrepreneurship and the role of the founder in establishing a green climate in organisations. The study examined the process of founding an environmentally sustainable organisational climate in small-scale Norwegian manufacturing companies. Focus group interviews were conducted and questionnaires were distributed in the field; subsequently, the founders participated in an in-depth follow-up interview to explore the evolving elements of the green climate. Thematic analysis revealed that the founders' environmental focus had different origins, indicative of four motivational categories: opposition, frugality, activism and idealism. The founders played a crucial role in influencing employee green behaviour through both supervision and direct behavioural instructions. Moreover, the participants frequently mentioned the practical aspects of the environmental focus, while values and strategies were generally tacit. The findings indicate that the founders' motivational position determined the trajectory of the development of a green climate.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Journal: Cogent Business & Management ; ISSN: 2331-1975 ; Volume: 9 ; Year: 2022 ; Issue: 1 ; Pages: 1-19

Classification and Topics

• Classification: Management
• Subject: entrepreneurial motivation ; environmental sustainability ; founder influence ; green entrepreneurship ; green organisational climate ; organisational psychology

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Flagstad, Ingeborg ; Johnsen, Svein Åge Kjøs
• Event: Veröffentlichung
• (who): Taylor & Francis
• (where): Abingdon
• (when): 2022

Further information

• DOI: doi:10.1080/23311975.2022.2079245
• Last update: 10.03.2025, 11:43 AM CET