Arbeitspapier
Green start-ups and the role of founder personality
Green start-ups play a vital role in the needed transition towards more environmentally sustainable economies. Yet our understanding of why some founders start green ventures and others do not remains incomplete. We build on the cognitive and decision-making perspectives on start-ups proenvironmental engagement to shed light on the role of founders' personality traits - focusing on the 'Big 5' and risk tolerance - in explaining whether founders' start new ventures with environmentally friendly products. Our analysis of a large, representative, manufacturing and service sector sample of German start-ups illustrates the important role of founder personality traits. Specifically, openness and extraversion promote environmentally friendly products while neuroticism inhibits it. We discuss the implications of these insights.
- Language
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Englisch
- Bibliographic citation
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Series: ZEW Discussion Papers ; No. 22-009
- Classification
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Wirtschaft
Investment Banking; Venture Capital; Brokerage; Ratings and Ratings Agencies
Entrepreneurship
Industrial Policy
Innovation and Invention: Processes and Incentives
- Subject
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emission reduction
environmentally friendly products
green innovation
Big Fivepersonality traits
sustainability
- Event
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Geistige Schöpfung
- (who)
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Chapman, Gary
Hottenrott, Hanna
- Event
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Veröffentlichung
- (who)
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ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung
- (where)
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Mannheim
- (when)
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2022
- Handle
- Last update
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10.03.2025, 11:43 AM CET
Data provider
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Arbeitspapier
Associated
- Chapman, Gary
- Hottenrott, Hanna
- ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung
Time of origin
- 2022