Arbeitspapier

Green start-ups and the role of founder personality

Green start-ups play a vital role in the needed transition towards more environmentally sustainable economies. Yet our understanding of why some founders start green ventures and others do not remains incomplete. We build on the cognitive and decision-making perspectives on start-ups proenvironmental engagement to shed light on the role of founders' personality traits - focusing on the 'Big 5' and risk tolerance - in explaining whether founders' start new ventures with environmentally friendly products. Our analysis of a large, representative, manufacturing and service sector sample of German start-ups illustrates the important role of founder personality traits. Specifically, openness and extraversion promote environmentally friendly products while neuroticism inhibits it. We discuss the implications of these insights.

Language
Englisch

Bibliographic citation
Series: ZEW Discussion Papers ; No. 22-009

Classification
Wirtschaft
Investment Banking; Venture Capital; Brokerage; Ratings and Ratings Agencies
Entrepreneurship
Industrial Policy
Innovation and Invention: Processes and Incentives
Subject
emission reduction
environmentally friendly products
green innovation
Big Fivepersonality traits
sustainability

Event
Geistige Schöpfung
(who)
Chapman, Gary
Hottenrott, Hanna
Event
Veröffentlichung
(who)
ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung
(where)
Mannheim
(when)
2022

Handle
Last update
10.03.2025, 11:43 AM CET

Data provider

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Object type

  • Arbeitspapier

Associated

  • Chapman, Gary
  • Hottenrott, Hanna
  • ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung

Time of origin

  • 2022

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