Unpacking when and how customer involvement as co-developer affects supplier new product performance
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Extent
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1 Online-Ressource.
- Language
-
Englisch
- Bibliographic citation
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Unpacking when and how customer involvement as co-developer affects supplier new product performance ; day:14 ; month:11 ; year:2024 ; pages:1-31
Journal of the Academy of Marketing Science / Academy of Marketing Science ; (14.11.2024), 1-31
- Creator
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Zaefarian, Ghasem
Katsikeas, Constantine S.
Najafi-Tavani, Zhaleh
Robson, Matthew J.
- Contributor
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SpringerLink (Online service)
- DOI
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10.1007/s11747-024-01066-1
- URN
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urn:nbn:de:101:1-2502040938253.613095109176
- Rights
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
15.08.2025, 7:30 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Zaefarian, Ghasem
- Katsikeas, Constantine S.
- Najafi-Tavani, Zhaleh
- Robson, Matthew J.
- SpringerLink (Online service)
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