Unpacking when and how customer involvement as co-developer affects supplier new product performance
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
-
1 Online-Ressource.
- Sprache
-
Englisch
- Erschienen in
-
Unpacking when and how customer involvement as co-developer affects supplier new product performance ; day:14 ; month:11 ; year:2024 ; pages:1-31
Journal of the Academy of Marketing Science / Academy of Marketing Science ; (14.11.2024), 1-31
- Urheber
-
Zaefarian, Ghasem
Katsikeas, Constantine S.
Najafi-Tavani, Zhaleh
Robson, Matthew J.
- Beteiligte Personen und Organisationen
-
SpringerLink (Online service)
- DOI
-
10.1007/s11747-024-01066-1
- URN
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urn:nbn:de:101:1-2502040938253.613095109176
- Rechteinformation
-
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
15.08.2025, 07:30 MESZ
Datenpartner
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Beteiligte
- Zaefarian, Ghasem
- Katsikeas, Constantine S.
- Najafi-Tavani, Zhaleh
- Robson, Matthew J.
- SpringerLink (Online service)
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