How incentive-based customer acquisition affects the value of the customer base

Location
Deutsche Nationalbibliothek Frankfurt am Main
Extent
Online-Ressource
Language
Englisch

Bibliographic citation
How incentive-based customer acquisition affects the value of the customer base ; 2009, 4, S. 4-5
EFL quarterly / E-Finance Lab ; 2009, 4, S. 4-5

Classification
Wirtschaft

Creator
Heiligenthal, Jeanette
Skiera, Bernd

URN
urn:nbn:de:hebis:30:3-578819
Rights
Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
15.08.2025, 7:37 AM CEST

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