Artikel
Organic food adoption motivations for sustainable consumption: moderating role of knowledge and perceived price
The household spending of Pakistani consumers on sustainable food consumption has continued to remain low. Hence, the present study used the goal-framing theory to explore the consumer's motivational factors that derive sustainable consumption of organic food. Drawing on survey data of 488 respondents, the findings show that gain and hedonic motivations significantly affect purchase intentions; however, normative has an indirect role. In addition, the knowledge and perceived price significantly moderate the motivational factors. The study provides invaluable insights for policymakers and practitioners in identifying the motivational factors, and the means of guiding the right behaviors for sustainable consumption.
- Language
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Englisch
- Bibliographic citation
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Journal: Cogent Business & Management ; ISSN: 2331-1975 ; Volume: 9 ; Year: 2022 ; Issue: 1 ; Pages: 1-17
- Classification
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Management
- Subject
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perceived price
sustainable food consumption
gain motivations
goal-framing theory
hedonic motivations
- Event
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Geistige Schöpfung
- (who)
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Khan, Kamran
Iqbal, Sobia
Riaz, Kashif
Hameed, Irfan
- Event
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Veröffentlichung
- (who)
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Taylor & Francis
- (where)
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Abingdon
- (when)
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2022
- DOI
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doi:10.1080/23311975.2022.2143015
- Last update
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10.03.2025, 11:44 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Khan, Kamran
- Iqbal, Sobia
- Riaz, Kashif
- Hameed, Irfan
- Taylor & Francis
Time of origin
- 2022
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