Arbeitspapier
Demand effects of consumers' stated and revealed preferences
Knowledge of how consumers react to different quality signals is fundamental for understanding how markets work. We study the online market- place for Android apps where we compare the causal effects on demand from two quality related signals; other consumers' stated and revealed preferences toward an app. Our main result is that consumers are much more responsive to other consumers' revealed preferences, compared to others' stated preferences. A 10 percentile increase in displayed average rating only increases downloads by about 3 percent, while a 10 percentile increase in displayed number of downloads increases downloads by about 20 percent.
- Sprache
-
Englisch
- Erschienen in
-
Series: Working Paper ; No. 2013:6
- Klassifikation
-
Wirtschaft
Single Equation Models; Single Variables: Cross-Sectional Models; Spatial Models; Treatment Effect Models; Quantile Regressions
Single Equation Models: Single Variables: Instrumental Variables (IV) Estimation
Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
Marketing
- Thema
-
peer effects
observational learning
stated preferences
revealed preferences
eWOM
Google play
Android apps
regression discontinuity design
instrumental variable analysis
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Engström, Per
Forsell, Eskil
- Ereignis
-
Veröffentlichung
- (wer)
-
Uppsala University, Department of Economics
- (wo)
-
Uppsala
- (wann)
-
2013
- Handle
- URN
-
urn:nbn:se:uu:diva-198662
- Letzte Aktualisierung
-
10.03.2025, 11:42 MEZ
Datenpartner
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Objekttyp
- Arbeitspapier
Beteiligte
- Engström, Per
- Forsell, Eskil
- Uppsala University, Department of Economics
Entstanden
- 2013