Arbeitspapier

Demand effects of consumers' stated and revealed preferences

Knowledge of how consumers react to different quality signals is fundamental for understanding how markets work. We study the online market- place for Android apps where we compare the causal effects on demand from two quality related signals; other consumers' stated and revealed preferences toward an app. Our main result is that consumers are much more responsive to other consumers' revealed preferences, compared to others' stated preferences. A 10 percentile increase in displayed average rating only increases downloads by about 3 percent, while a 10 percentile increase in displayed number of downloads increases downloads by about 20 percent.

Sprache
Englisch

Erschienen in
Series: Working Paper ; No. 2013:6

Klassifikation
Wirtschaft
Single Equation Models; Single Variables: Cross-Sectional Models; Spatial Models; Treatment Effect Models; Quantile Regressions
Single Equation Models: Single Variables: Instrumental Variables (IV) Estimation
Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
Marketing
Thema
peer effects
observational learning
stated preferences
revealed preferences
eWOM
Google play
Android apps
regression discontinuity design
instrumental variable analysis

Ereignis
Geistige Schöpfung
(wer)
Engström, Per
Forsell, Eskil
Ereignis
Veröffentlichung
(wer)
Uppsala University, Department of Economics
(wo)
Uppsala
(wann)
2013

Handle
URN
urn:nbn:se:uu:diva-198662
Letzte Aktualisierung
10.03.2025, 11:42 MEZ

Datenpartner

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ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Arbeitspapier

Beteiligte

  • Engström, Per
  • Forsell, Eskil
  • Uppsala University, Department of Economics

Entstanden

  • 2013

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