Artikel

Playing when paying and what happens next: Customer satisfaction and word-of-mouth intention in gambled price promotions

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Language
Englisch

Bibliographic citation
Journal: Schmalenbach Journal of Business Research (SBUR) ; ISSN: 2366-6153 ; Volume: 73 ; Year: 2021 ; Issue: 2 ; Pages: 243-271

Classification
Management
Subject
Gambled price promotion
Probabilistic discount
Price promotion
Entertainment
Retail
Experiential value
Promotional games
Word-of-mouth
Customer satisfaction

Event
Geistige Schöpfung
(who)
Akbari, Karl
Wagner, Udo
Event
Veröffentlichung
(who)
Springer
(where)
Heidelberg
(when)
2021

DOI
doi:10.1007/s41471-021-00110-y
Handle
Last update
10.03.2025, 11:44 AM CET

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Object type

  • Artikel

Associated

  • Akbari, Karl
  • Wagner, Udo
  • Springer

Time of origin

  • 2021

Other Objects (12)

Playing When Paying and What Happens Next: Customer Satisfaction and Word-of-Mouth Intention in Gambled Price Promotions

Playing When Paying and What Happens Next: Customer Satisfaction and Word-of-Mouth Intention in Gambled Price Promotions

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Konferenzbeitrag

Paying Gig Workers

Paying for defense

Paying for defense

Paying the shot

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Paying the shot

Promotions

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Promotions

Paying for open access

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Paying for open access

Paying not to sell

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Paying not to sell

Paying to Remove Advertisements

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Paying to Remove Advertisements

Promotions-Diarium

Sachakte

Promotions-Diarium

Promotions-Ordnung

Abschnitt

Promotions-Ordnung

Promotions-Diarium

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Promotions-Diarium

Promotions-Album

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Promotions-Album

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