Blonde like me: when self-construals moderate stereotype priming effects on intellectual performance
Abstract: Stereotype priming can lead to assimilation or contrast effects on behavior. We argue that self-activation is a moderator of both assimilation and contrast effects. To test this hypothesis, in two studies, we activated independent or interdependent self-knowledge before priming participants with the dumb Blonde stereotype or a control category (Study 1) or no prime (Study 2). Participants then answered a knowledge test. Results support our expectations: Participants presented assimilation under interdependence (i.e., underperformance compared to control group) while they presented no assimilation (i.e., comparable performance with control group in Study 1) and contrast (better performance than control group in Study 2) under independence. We discuss implications of these findings in regards of previous research and recent models such as the Active Self Account (Wheeler, DeMarree, & Petty, 2005)
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Extent
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Online-Ressource
- Language
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Englisch
- Notes
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Postprint
begutachtet (peer reviewed)
In: Journal of Experimental Social Psychology ; 44 (2008) 3 ; 751-757
- Classification
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Psychologie
- Event
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Veröffentlichung
- (where)
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Mannheim
- (when)
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2008
- Creator
- DOI
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10.1016/j.jesp.2007.06.005
- URN
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urn:nbn:de:0168-ssoar-243365
- Rights
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Open Access unbekannt; Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
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25.03.2025, 1:56 PM CET
Data provider
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Bry, Clémentine
- Follenfant, Alice
- Meyer, Thierry
Time of origin
- 2008
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