How do Europeans travel in Australia? Examining cultural convergence in travel behaviour

Abstract: The impacts of globalisation and cultural convergence theory have been discussed in various research areas. Scholars agree that global consumer behaviour becomes increasingly homogenous. However, in tourism, there is still evidence that visitor markets are distinguished and segmented according to their nationality. This study argues that national borders have lost in significance to separate markets. By means of a correspondence analysis, this study provides evidence that European travel behaviour in Australia shows similar activity patterns. The findings highlight that country-based visitor segmentation has lost momentum

Angaben zum Objekt

• Standort: Deutsche Nationalbibliothek Frankfurt am Main
• Umfang: Online-Ressource
• Sprache: Englisch
• Anmerkungen: Veröffentlichungsversion ; begutachtet (peer reviewed) ; In: Journal of Vacation Marketing ; 20 (2014) 1 ; 55-64

Klassifikation und Themen

• Klassifikation: Geografie, Reisen

Beteiligte, Orts- und Zeitangaben

• Ereignis: Veröffentlichung
• (wo): Mannheim
• (wann): 2014
• Urheber: Muskat, Birgit ; Muskat, Matthias ; Richardson, Alice

Weitere Informationen

• DOI: 10.1177/1356766713490164
• URN: urn:nbn:de:0168-ssoar-49423-1
• Rechteinformation: Open Access; Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
• Letzte Aktualisierung: 25.03.2025, 13:55 MEZ