Artikel
The role of digital marketing in political campaigns
Computational politics—the application of digital targeted-marketing technologies to election campaigns in the US and elsewhere—are now raising the same concerns for democratic discourse and governance that they have long raised for consumer privacy and welfare in the commercial marketplace. This paper examines the digital strategies and technologies of today's political operations, explaining how they were employed during the most recent US election cycle, and exploring the implications of their continued use in the civic context. The paper concludes with a discussion of recent policy proposals designed to increase transparency and accountability in digital politics.
- Language
-
Englisch
- Bibliographic citation
-
Journal: Internet Policy Review ; ISSN: 2197-6775 ; Volume: 6 ; Year: 2017 ; Issue: 4 ; Pages: 1-20 ; Berlin: Alexander von Humboldt Institute for Internet and Society
- Classification
-
Sozialwissenschaften, Soziologie, Anthropologie
- Subject
-
Elections
Advertising
Privacy
Analytics
Profiling
- Event
-
Geistige Schöpfung
- (who)
-
Chester, Jeff
Montgomery, Kathryn C.
- Event
-
Veröffentlichung
- (who)
-
Alexander von Humboldt Institute for Internet and Society
- (where)
-
Berlin
- (when)
-
2017
- DOI
-
doi:10.14763/2017.4.773
- Handle
- Last update
-
10.03.2025, 11:41 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Chester, Jeff
- Montgomery, Kathryn C.
- Alexander von Humboldt Institute for Internet and Society
Time of origin
- 2017
Other Objects (12)
Communication in political campaigns
Campaigns, Political Mobility, and Communication
Spatial advertisement in political campaigns
Campaigns, political mobility, and communication
Design of cause-related marketing campaigns
Internet-induced marketing techniques: Critical factors in viral marketing campaigns
Data-driven political campaigns in practice: understanding and regulating diverse data-driven campaigns
Changing regional images; are regional marketing campaigns successful?
Hierarchical Sales Forecasting In Multichannel Distribution Considering Marketing Campaigns
Communication in political campaigns : functional analysis of election messages
Navigating gendered terrain : stereotypes and strategy in political campaigns
Persuasion and Gender: Experimental Evidence from Two Political Campaigns
Communication in political campaigns
Campaigns, Political Mobility, and Communication
Spatial advertisement in political campaigns
Campaigns, political mobility, and communication
Design of cause-related marketing campaigns
Internet-induced marketing techniques: Critical factors in viral marketing campaigns
Data-driven political campaigns in practice: understanding and regulating diverse data-driven campaigns
Changing regional images; are regional marketing campaigns successful?
Hierarchical Sales Forecasting In Multichannel Distribution Considering Marketing Campaigns
Communication in political campaigns : functional analysis of election messages
Navigating gendered terrain : stereotypes and strategy in political campaigns
Persuasion and Gender: Experimental Evidence from Two Political Campaigns
Communication in political campaigns
Campaigns, Political Mobility, and Communication
Spatial advertisement in political campaigns
Campaigns, political mobility, and communication
Design of cause-related marketing campaigns
Internet-induced marketing techniques: Critical factors in viral marketing campaigns
Data-driven political campaigns in practice: understanding and regulating diverse data-driven campaigns
Changing regional images; are regional marketing campaigns successful?
Hierarchical Sales Forecasting In Multichannel Distribution Considering Marketing Campaigns
Communication in political campaigns : functional analysis of election messages
Navigating gendered terrain : stereotypes and strategy in political campaigns