- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
-
1552-7824
- Umfang
-
Online-Ressource
- Sprache
-
Englisch
- Anmerkungen
-
online resource.
- Erschienen in
-
The effectiveness of celebrity endorsements: a meta-analysis ; day:12 ; month:10 ; year:2016 ; pages:1-21
Journal of the Academy of Marketing Science / Academy of Marketing Science ; (12.10.2016), 1-21
- Urheber
- Beteiligte Personen und Organisationen
- DOI
-
10.1007/s11747-016-0503-8
- URN
-
urn:nbn:de:1111-201611168952
- Rechteinformation
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
14.08.2025, 10:51 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Beteiligte
- Knoll, Johannes
- Matthes, Jörg
- SpringerLink (Online service)
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