The effectiveness of celebrity endorsements: a meta-analysis

Location
Deutsche Nationalbibliothek Frankfurt am Main
ISSN
1552-7824
Extent
Online-Ressource
Language
Englisch
Notes
online resource.

Bibliographic citation
The effectiveness of celebrity endorsements: a meta-analysis ; day:12 ; month:10 ; year:2016 ; pages:1-21
Journal of the Academy of Marketing Science / Academy of Marketing Science ; (12.10.2016), 1-21

Creator
Contributor
Matthes, Jörg
SpringerLink (Online service)

DOI
10.1007/s11747-016-0503-8
URN
urn:nbn:de:1111-201611168952
Rights
Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
14.08.2025, 10:51 AM CEST

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