Tactical launch decisions for technological innovations: The importance of customer innovativeness
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- Extent
-
Online-Ressource
- Language
-
Englisch
- Notes
-
In: Marketing to Citizens: Going beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; Conference Proceedings
- Event
-
Veröffentlichung
- (where)
-
Mannheim
- (who)
-
Universitätsbibliothek Mannheim
- (when)
-
2012
- Creator
-
Kuester, Sabine
Schuhmacher, Monika C.
- URN
-
urn:nbn:de:bsz:180-madoc-315833
- Rights
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
25.03.2025, 1:51 PM CET
Data provider
This object is provided by:
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Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Kuester, Sabine
- Schuhmacher, Monika C.
- Universitätsbibliothek Mannheim
Time of origin
- 2012
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