Mass Media as Marketing Communication Tool in Managing Customer Satisfaction of Governmental Services
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- Extent
-
Online-Ressource
- Language
-
Englisch
- Classification
-
Management
- Keyword
-
Öffentliche Dienstleistung
Dienstleistung
Marketing
Medien
Audiovisuelle Medien
Verbraucherzufriedenheit
Versorgungswirtschaft
Energieversorgung
Wasserversorgung
Oman
- Event
-
Veröffentlichung
- (where)
-
Berlin
- (who)
-
Democratic Arabic Center for Strategic, Political and Economic Studies
- (when)
-
2018
- URN
-
urn:nbn:de:101:1-2018100513101197527811
- Rights
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
15.08.2025, 7:28 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Democratic Arabic Center for Strategic, Political and Economic Studies
Time of origin
- 2018
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Managing risk of customer loss by customer equity reporting
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Contributions to relationship marketing on: satisfaction & customer-company identification
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Customer lifetime value to managing marketing strategies in the financial services
Customer lifetime value to managing marketing strategies in the financial services
The effect of relationship marketing towards switching barrier, customer satisfaction, and customer trust on bank customers
The effect of relationship marketing towards switching barrier, customer satisfaction, and customer trust on bank customers
Managing service quality by managing the service customer
Managing risk of customer loss by customer equity reporting