Maximizing consumer value through channel integration : channel integration strategies and their effects on shoppers' evaluations of multi-channel utility
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783836438506
- Maße
-
24 cm
- Umfang
-
VII, 158 S.
- Sprache
-
Englisch
- Anmerkungen
-
Ill., graph. Darst.
Literatur- und URL-Verz. S. 112 - 119. - Hergestellt on demand
- Klassifikation
-
Management
- Ereignis
-
Veröffentlichung
- (wo)
-
Saarbrücken
- (wer)
-
VDM Verlag Dr. Müller
- (wann)
-
[2008?]
- Urheber
-
Bernard, Elena
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.06.2025, 13:48 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Beteiligte
- Bernard, Elena
- VDM Verlag Dr. Müller
Entstanden
- [2008?]
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