Consumer behavior and the aspiration for conformity and consistency

Arbeitspapier

The (socio-)psychological concepts of individual aspiration for conformity and consistency are integrated into the rational-choice framework. By using this integrative approach it is shown that after a shock the aspiration for conformity results in an equilibrium which deviates from the homo oeconomicus' behavior towards the consumption of the peer group, whereas the aspiration for consistency leads to the result that the equilibrium consumption is not reached at once. Combining these eŽects a new consumption path is derived. After a shock the individual consumption converges step-by-step to the new equilibrium consumption.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Series: Diskussionspapier ; No. 57

Classification and Topics

• Classification: Wirtschaft ; Micro-Based Behavioral Economics: Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making‡ ; Consumer Economics: Theory ; Microeconomic Behavior: Underlying Principles ; Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification
• Subject: Consumer behavior ; consistency ; conformity ; habit persistence ; step-by-step adaptation

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Göbel, Markus ; Schneider, Andrea ; Thomas, Tobias
• Event: Veröffentlichung
• (who): Helmut-Schmidt-Universität - Universität der Bundeswehr Hamburg, Fächergruppe Volkswirtschaftslehre
• (where): Hamburg
• (when): 2006

Further information

• Handle: http://hdl.handle.net/10419/23644
• URN: urn:nbn:de:gbv:705-opus-17147
• Last update: 10.03.2025, 11:42 AM CET