Функционализация анализа рынка в маркетинге
Abstract: Article on the role of the segmentation of the environment in the planning of marketing activities. Pre-crisis marketing in the first place put on the importance of marketing communications function. The author proves the thesis about the importance of the analysis of the market environment as an essential condition of effective marketing
- Alternative title
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Functionalization Research in Marketing
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Extent
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Online-Ressource, 139-143 S.
- Language
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Russisch
- Notes
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Postprint
nicht begutachtet
In: Омский экономический форум: материалы международной научно-практической конференции. 2011. S. 139-143. ISBN 978-5-904848-05-7
- Classification
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Wirtschaft
- Event
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Veröffentlichung
- (where)
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Omsk
- (when)
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2011
- Creator
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Kaluzhsky, Mikhail
- Contributor
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Financial University under the Government of the Russian Federation in Omsk
- URN
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urn:nbn:de:0168-ssoar-430687
- Rights
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Open Access unbekannt; Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
25.03.2025, 1:50 PM CET
Data provider
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Kaluzhsky, Mikhail
- Financial University under the Government of the Russian Federation in Omsk
Time of origin
- 2011