Функционализация анализа рынка в маркетинге

Abstract: Article on the role of the segmentation of the environment in the planning of marketing activities. Pre-crisis marketing in the first place put on the importance of marketing communications function. The author proves the thesis about the importance of the analysis of the market environment as an essential condition of effective marketing

Alternative title
Functionalization Research in Marketing
Location
Deutsche Nationalbibliothek Frankfurt am Main
Extent
Online-Ressource, 139-143 S.
Language
Russisch
Notes
Postprint
nicht begutachtet
In: Омский экономический форум: материалы международной научно-практической конференции. 2011. S. 139-143. ISBN 978-5-904848-05-7

Classification
Wirtschaft

Event
Veröffentlichung
(where)
Omsk
(when)
2011
Creator
Kaluzhsky, Mikhail
Contributor
Financial University under the Government of the Russian Federation in Omsk

URN
urn:nbn:de:0168-ssoar-430687
Rights
Open Access unbekannt; Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
25.03.2025, 1:50 PM CET

Data provider

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Associated

  • Kaluzhsky, Mikhail
  • Financial University under the Government of the Russian Federation in Omsk

Time of origin

  • 2011

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