Artikel
Testing for significant changes in popularity
A graphic procedure for determining whether a statistically significant change in television ratings has occurred is proposed. The method takes into account the fact that the ratings are generated from the same sample of viewers rather than from two independent samples. In addition it incorporates the effect of sample size. The method is applicable for the analysis of all market research data collected by such panel methods.
- Sprache
-
Englisch
- Erschienen in
-
Journal: South African Journal of Business Management ; ISSN: 2078-5976 ; Volume: 19 ; Year: 1988 ; Issue: 3 ; Pages: 96-98 ; Cape Town: African Online Scientific Information Systems (AOSIS)
- Klassifikation
-
Management
- Ereignis
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Geistige Schöpfung
- (wer)
-
Meyer, Denny H.
- Ereignis
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Veröffentlichung
- (wer)
-
African Online Scientific Information Systems (AOSIS)
- (wo)
-
Cape Town
- (wann)
-
1988
- DOI
-
doi:10.4102/sajbm.v19i3.978
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:46 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Meyer, Denny H.
- African Online Scientific Information Systems (AOSIS)
Entstanden
- 1988
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