Artikel
Testing for significant changes in popularity
A graphic procedure for determining whether a statistically significant change in television ratings has occurred is proposed. The method takes into account the fact that the ratings are generated from the same sample of viewers rather than from two independent samples. In addition it incorporates the effect of sample size. The method is applicable for the analysis of all market research data collected by such panel methods.
- Language
-
Englisch
- Bibliographic citation
-
Journal: South African Journal of Business Management ; ISSN: 2078-5976 ; Volume: 19 ; Year: 1988 ; Issue: 3 ; Pages: 96-98 ; Cape Town: African Online Scientific Information Systems (AOSIS)
- Classification
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Management
- Event
-
Geistige Schöpfung
- (who)
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Meyer, Denny H.
- Event
-
Veröffentlichung
- (who)
-
African Online Scientific Information Systems (AOSIS)
- (where)
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Cape Town
- (when)
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1988
- DOI
-
doi:10.4102/sajbm.v19i3.978
- Handle
- Last update
-
10.03.2025, 11:46 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Meyer, Denny H.
- African Online Scientific Information Systems (AOSIS)
Time of origin
- 1988
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