Managers' Marketing Alliance Formation Behavior : The Role of External Factors and Managers' Personality Traits
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
-
Online-Ressource
- Sprache
-
Englisch
- Erschienen in
-
Wissenschaftliche Arbeitspapiere ; W132e
- Schlagwort
-
Marketing
Strategische Allianz
Führungskraft
Persönlichkeit
Marktstruktur
Schätzung
Deutschland
- Ereignis
-
Veröffentlichung
- (wo)
-
Mannheim
- (wer)
-
Universitätsbibliothek Mannheim
- (wann)
-
2010
- Urheber
- URN
-
urn:nbn:de:bsz:180-madoc-280942
- Rechteinformation
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
25.03.2025, 13:49 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Beteiligte
- Kuester, Sabine
- Rilling, Thomas
- Universitätsbibliothek Mannheim
Entstanden
- 2010
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