Sabine Kuester
Kauffrau,
Dozentin
Hat mitgewirkt an:
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Managers' Marketing Alliance Formation Behavior : The Role of External Factors and Managers' Personality Traits
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Which moments matter most? Investigating boundary conditions of the effect of specific moments on overall evaluations of customer experiences
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Wie verhindern Sie negative Kundenreaktionen bei Produkteliminationen? : Die Rolle der Kommunikation im Produktlinienmanagement
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How to Design International Loyalty Programs