Sabine Kuester

Kauffrau, Dozentin

Works:

Managers' Marketing Alliance Formation Behavior : The Role of External Factors and Managers' Personality Traits
Which moments matter most? Investigating boundary conditions of the effect of specific moments on overall evaluations of customer experiences
Wie verhindern Sie negative Kundenreaktionen bei Produkteliminationen? : Die Rolle der Kommunikation im Produktlinienmanagement
How to Design International Loyalty Programs

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Sabine Kuester

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