Arbeitspapier
The regulation of public service broadcasters: Should there be more advertising on television?
Increased competition for viewers' time is threatening the viability of public-service broadcasters (PSBs) around the world. Changing regulations regarding advertising minutes might increase revenues, but little is known about the structure of advertising demand. To address this problem, we collect a unique dataset on monthly impacts (quantities) and prices of UK television channels between 2002 and 2009 to estimate the (inverse) demand for advertising on both public and commercial broadcasters. We find that increasing PSB advertising minutes to the level permitted for non-PSBs would increase PSB and industry revenue by 10.5% and 6.7%.
- Sprache
-
Englisch
- Erschienen in
-
Series: Working Paper ; No. 268
- Klassifikation
-
Wirtschaft
- Thema
-
Advertising
public service broadcasting
television markets
inverse demand
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Crawford, Gregory S.
Deer, Lachlan
Smith, Jeremy
Sturgeon, Paul
- Ereignis
-
Veröffentlichung
- (wer)
-
University of Zurich, Department of Economics
- (wo)
-
Zurich
- (wann)
-
2017
- DOI
-
doi:10.5167/uzh-141715
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:45 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Arbeitspapier
Beteiligte
- Crawford, Gregory S.
- Deer, Lachlan
- Smith, Jeremy
- Sturgeon, Paul
- University of Zurich, Department of Economics
Entstanden
- 2017
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