Effectiveness of Social Media in Unifying Fragmented Nigerian Societies

Abstract: This study investigated the effectiveness of social media in unifying fragmented Nigerian societies, using Ebonyi state as a case study. The basic assumptions of Media Ecology Theory (MET) provided the premises for this study. The descriptive survey research method was adopted, and a structured questionnaire with close-ended questions was the data collection instrument. A multi-stage sampling technique was used to select the respondents who filled the questionnaire. The Australian calculator was used to empirically reduce the study population to a researchable sample size of 384. Findings from the data analysis show an impressive growth rate of smartphone ownership, internet access, and social media use in Ebonyi state. The use of social media has helped shape the lives of residents of the state socially. Findings also show traces of social fragmentation and disunity in the state. However, most of the respondents agree that, through social media, they make friends from a clan, trib

Object Details

• Location: Deutsche Nationalbibliothek Frankfurt am Main
• Extent: Online-Ressource
• Language: Englisch
• Notes: Veröffentlichungsversion ; begutachtet (peer reviewed) ; In: Path of Science ; 7 (2021) 12 ; 3001-3010

Contributors, Places and Time

• Event: Veröffentlichung
• (where): Mannheim
• (who): SSOAR, GESIS – Leibniz-Institut für Sozialwissenschaften e.V.
• (when): 2021
• Creator: Madu, Ugochukwu Aloysius

Further information

• DOI: 10.22178/pos.77-5
• URN: urn:nbn:de:101:1-2022102511265374731546
• Rights: Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
• Last update: 25.03.2025, 1:53 PM CET