Charitable Giving and Nonbinding Contribution-Level Suggestions - Evidence from a Field Experiment

Arbeitspapier

When asking for donations, charitable organizations often use suggestions concerning the amount of potential contributions. In our randomized field experiment, opera visitors received solicitation letters asking to support a social youth project organized by the opera house. The three different treatments were: no suggestion and suggestions of €100 and €200, respectively. The findings are that suggestions substantially influence the distribution of donations received. The mean amounts given increase significantly. The increase is stronger in the €200 treatment. On the other hand, the participation rate decreases if a suggestion is made. Overall, the returns from the campaign increase non-significantly.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Series: CESifo Working Paper ; No. 4654

Classification and Topics

• Classification: Wirtschaft ; Field Experiments ; Consumer Economics: Empirical Analysis ; Altruism; Philanthropy; Intergenerational Transfers

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Adena, Maja ; Huck, Steffen ; Rasul, Imran
• Event: Veröffentlichung
• (who): Center for Economic Studies and ifo Institute (CESifo)
• (where): Munich
• (when): 2014

Further information

• Handle: http://hdl.handle.net/10419/93385
• Last update: 10.03.2025, 11:45 AM CET