Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
-
1572-9419
- Extent
-
Online-Ressource
- Language
-
Englisch
- Notes
-
online resource.
- Bibliographic citation
-
Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective ; day:26 ; month:5 ; year:2022 ; pages:1-15
Information systems frontiers ; (26.5.2022), 1-15
- Creator
-
Keegan, Brendan James
Dennehy, Denis
Naudé, Peter
- Contributor
-
SpringerLink (Online service)
- DOI
-
10.1007/s10796-022-10294-1
- URN
-
urn:nbn:de:101:1-2022072820434729968860
- Rights
-
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
15.08.2025, 7:28 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Keegan, Brendan James
- Dennehy, Denis
- Naudé, Peter
- SpringerLink (Online service)
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