Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
-
1572-9419
- Umfang
-
Online-Ressource
- Sprache
-
Englisch
- Anmerkungen
-
online resource.
- Erschienen in
-
Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective ; day:26 ; month:5 ; year:2022 ; pages:1-15
Information systems frontiers ; (26.5.2022), 1-15
- Urheber
-
Keegan, Brendan James
Dennehy, Denis
Naudé, Peter
- Beteiligte Personen und Organisationen
-
SpringerLink (Online service)
- DOI
-
10.1007/s10796-022-10294-1
- URN
-
urn:nbn:de:101:1-2022072820434729968860
- Rechteinformation
-
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
15.08.2025, 07:28 MESZ
Datenpartner
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Beteiligte
- Keegan, Brendan James
- Dennehy, Denis
- Naudé, Peter
- SpringerLink (Online service)
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