The influence of Corporate Brand Experience on employees´ corporate brand pride, brand-related and service-related behaviour
- Alternative title
-
Der Einfluss von Corporate Brand Experience auf den unternehmensbezogenen Markenstolz von Mitarbeitenden sowie deren marken- und serviceorientierte Verhaltensweisen
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- Extent
-
Online-Ressource
- Language
-
Englisch
- Notes
-
Hohenheim, Universität Hohenheim, Dissertation, 2023
- Keyword
-
Markenpolitik
Corporate Identity
Marke ; Management ; Mitarbeiter ; Marketing
- Event
-
Veröffentlichung
- (where)
-
Hohenheim
- (who)
-
Kommunikations-, Informations- und Medienzentrum der Universität Hohenheim
- (when)
-
2024
- Creator
- Contributor
-
Büttgen, Marion
- URN
-
urn:nbn:de:bsz:100-opus-22800
- Rights
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
14.08.2025, 10:49 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Abed, Fabian
- Büttgen, Marion
- Kommunikations-, Informations- und Medienzentrum der Universität Hohenheim
Time of origin
- 2024
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