Enhancing corporate brands through service robots: The impact of anthropomorphic design metaphors on corporate brand perceptions
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
-
Online-Ressource
- Sprache
-
Englisch
- Erschienen in
-
In: Journal of Product Innovation Management (41:5) - New York, NY : Wiley - S. 1022-1046
- Ereignis
-
Veröffentlichung
- (wo)
-
Berlin
- (wer)
-
Technische Universität Berlin
- (wann)
-
2024
- Urheber
- DOI
-
10.14279/depositonce-21659
- Handle
-
11303/22847
- URN
-
urn:nbn:de:101:1-2411130057599.779159107139
- Rechteinformation
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
15.08.2025, 07:27 MESZ
Datenpartner
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Beteiligte
- Wünderlich, Nancy V.
- Blut, Markus
- Brock, Christian
- Technische Universität Berlin
Entstanden
- 2024
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