Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
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1 Online-Ressource.
- Sprache
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Englisch
- Erschienen in
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Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy ; day:17 ; month:4 ; year:2024 ; pages:1-22
Journal of the Academy of Marketing Science / Academy of Marketing Science ; (17.4.2024), 1-22
- Urheber
- Beteiligte Personen und Organisationen
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SpringerLink (Online service)
- DOI
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10.1007/s11747-024-01022-z
- URN
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urn:nbn:de:101:1-2406292121199.673152575156
- Rechteinformation
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
14.08.2025, 11:02 MESZ
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Beteiligte
- Viswanathan, Madhu
- Sreekumar, Arun
- Sridharan, Srinivas
- Sinha, Gaurav R.
- SpringerLink (Online service)
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