Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Extent
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1 Online-Ressource.
- Language
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Englisch
- Bibliographic citation
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Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy ; day:17 ; month:4 ; year:2024 ; pages:1-22
Journal of the Academy of Marketing Science / Academy of Marketing Science ; (17.4.2024), 1-22
- Creator
- Contributor
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SpringerLink (Online service)
- DOI
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10.1007/s11747-024-01022-z
- URN
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urn:nbn:de:101:1-2406292121199.673152575156
- Rights
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
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14.08.2025, 11:02 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Viswanathan, Madhu
- Sreekumar, Arun
- Sridharan, Srinivas
- Sinha, Gaurav R.
- SpringerLink (Online service)
Other Objects (12)
Correction: Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy
Marketplace inventory orchestration : Improving accuracy vendor stock across multiple marketplaces to optimise multichannel fulfilment
Women entrepreneurial intentions in subsistence marketplaces: The role of entrepreneurial orientation and demographic profiles in Zimbabwe
Battlefields and marketplaces
Digital marketplaces unleashed
Subsistence and semi subsistence agriculture in Romania
![[Marktplatz; Market-Place]](https://iiif.deutsche-digitale-bibliothek.de/image/2/89fbd4a7-a1cc-4d3e-9bb8-abd4a423d88d/full/!306,450/0/default.jpg)
[Marktplatz; Market-Place]
![[Marktplatz; Market-place]](https://iiif.deutsche-digitale-bibliothek.de/image/2/3b91b33c-4fec-4823-a72b-08e6c98f5152/full/!306,450/0/default.jpg)
[Marktplatz; Market-place]
SMART: Towards spatial internet marketplaces
Vertical relationships within platform marketplaces
Covertly Probing Underground Economy Marketplaces
Business Models for ASP Marketplaces
Correction: Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy
Marketplace inventory orchestration : Improving accuracy vendor stock across multiple marketplaces to optimise multichannel fulfilment
Women entrepreneurial intentions in subsistence marketplaces: The role of entrepreneurial orientation and demographic profiles in Zimbabwe
Battlefields and marketplaces
Digital marketplaces unleashed
Subsistence and semi subsistence agriculture in Romania
[Marktplatz; Market-Place]
[Marktplatz; Market-place]
SMART: Towards spatial internet marketplaces
Vertical relationships within platform marketplaces
Covertly Probing Underground Economy Marketplaces
Business Models for ASP Marketplaces
Correction: Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy
Marketplace inventory orchestration : Improving accuracy vendor stock across multiple marketplaces to optimise multichannel fulfilment
Women entrepreneurial intentions in subsistence marketplaces: The role of entrepreneurial orientation and demographic profiles in Zimbabwe
Battlefields and marketplaces
Digital marketplaces unleashed
Subsistence and semi subsistence agriculture in Romania
[Marktplatz; Market-Place]
[Marktplatz; Market-place]
SMART: Towards spatial internet marketplaces
Vertical relationships within platform marketplaces
Covertly Probing Underground Economy Marketplaces