Lehrbuch
Strategic marketing : market-oriented corporate and business unit planning
- Alternative title
-
Marketingplanung
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783658184162
3658184167
- Dimensions
-
24 cm
- Extent
-
XI, 253 Seiten
- Language
-
Englisch
- Notes
-
Illustrationen, Diagramme
- Keyword
-
Marketing
Strategisches Management
- Event
-
Veröffentlichung
- (where)
-
Wiesbaden
- (who)
-
Springer Gabler
- (when)
-
[2018]
- Contributor
- Table of contents
- Rights
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
-
11.06.2025, 2:09 PM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Object type
- Lehrbuch
Associated
- Kuß, Alfred
- Tomczak, Torsten
- Reinecke, Sven
- Springer Fachmedien Wiesbaden
- Springer Gabler
Time of origin
- [2018]
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