Arbeitspapier
Drivers of Digital Attention: Evidence from a Social Media Experiment
I study demand for social media services by conducting an experiment where I monitor how participants spend time on digital services and shut off access to Instagram or YouTube on their mobile phones. I characterize how participants substitute their time during and after the restrictions, which motivates estimating a model of time usage with inertia. I apply the substitution patterns observed during the restriction period and implied by the model with and without inertia to a relevant market definition exercise to conclude that relevant markets may be larger than those considered by regulatory authorities for social media applications.
- Language
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Englisch
- Bibliographic citation
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Series: CESifo Working Paper ; No. 10190
- Classification
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Wirtschaft
Industrial Organization: General
Antitrust Issues and Policies: General
Information and Internet Services; Computer Software
- Subject
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social media
attention markets
field experiment
relevant markets
- Event
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Geistige Schöpfung
- (who)
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Aridor, Guy
- Event
-
Veröffentlichung
- (who)
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Center for Economic Studies and ifo Institute (CESifo)
- (where)
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Munich
- (when)
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2022
- Handle
- Last update
-
10.03.2025, 11:42 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Arbeitspapier
Associated
- Aridor, Guy
- Center for Economic Studies and ifo Institute (CESifo)
Time of origin
- 2022
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