Artikel

Stay Tuned! Assessing the Effectiveness of Social Media Video Ads

Advanced web technologies, especially social media channels, provide branding opportunities for companies to promote their brands for superior customer appeal. The present work shows the result of a real use case regarding the visibility and interaction performance of auto-play vs. click-to-play ads in affecting customers' mind.

Language
Englisch

Bibliographic citation
Journal: Marketing Review St.Gallen ; ISSN: 1865-7516 ; Volume: 33 ; Year: 2016 ; Issue: 3 ; Pages: 10-21

Classification
Management

Event
Geistige Schöpfung
(who)
Schmidt, Steffen
Thölke, Andreas
Langner, Sascha
Reiter, Philipp
Hennigs, Nadine
Schießl, Michael
Event
Veröffentlichung
(who)
Thexis Verlag
(where)
St.Gallen
(when)
2016

Handle
Last update
10.03.2025, 11:44 AM CET

Data provider

This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.

Object type

  • Artikel

Associated

  • Schmidt, Steffen
  • Thölke, Andreas
  • Langner, Sascha
  • Reiter, Philipp
  • Hennigs, Nadine
  • Schießl, Michael
  • Thexis Verlag

Time of origin

  • 2016

Other Objects (12)