Artikel
Stay Tuned! Assessing the Effectiveness of Social Media Video Ads
Advanced web technologies, especially social media channels, provide branding opportunities for companies to promote their brands for superior customer appeal. The present work shows the result of a real use case regarding the visibility and interaction performance of auto-play vs. click-to-play ads in affecting customers' mind.
- Language
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Englisch
- Bibliographic citation
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Journal: Marketing Review St.Gallen ; ISSN: 1865-7516 ; Volume: 33 ; Year: 2016 ; Issue: 3 ; Pages: 10-21
- Classification
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Management
- Event
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Geistige Schöpfung
- (who)
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Schmidt, Steffen
Thölke, Andreas
Langner, Sascha
Reiter, Philipp
Hennigs, Nadine
Schießl, Michael
- Event
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Veröffentlichung
- (who)
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Thexis Verlag
- (where)
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St.Gallen
- (when)
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2016
- Handle
- Last update
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10.03.2025, 11:44 AM CET
Data provider
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Schmidt, Steffen
- Thölke, Andreas
- Langner, Sascha
- Reiter, Philipp
- Hennigs, Nadine
- Schießl, Michael
- Thexis Verlag
Time of origin
- 2016