Arbeitspapier
Newspapers and advertising: the effects of ad-valorem taxation under duopoly
Newspapers are two-sided platforms that sell their product both to readers and advertisers. Media firms in general, and newspapers in particular, are considered important providers of information, culture and language in most countries. Newspapers are therefore given preferential tax treatment. We show that lower ad valorem taxes lead newspapers to become more differentiated. Thereby the competitive pressure falls, possibly resulting in higher newspaper prices and reduced quality investments.
- Sprache
-
Englisch
- Erschienen in
-
Series: CESifo Working Paper ; No. 1891
- Klassifikation
-
Wirtschaft
Market Structure, Pricing, and Design: Oligopoly and Other Forms of Market Imperfection
Taxation and Subsidies: Efficiency; Optimal Taxation
Taxation and Subsidies: Incidence
Oligopoly and Other Imperfect Markets
- Thema
-
Zeitung
Zeitungswerbung
Steuerpolitik
Umsatzsteuer
Marktstruktur
Hotelling Modell
Theorie
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Kind, Hans Jarle
Schjelderup, Guttorm
Stähler, Frank
- Ereignis
-
Veröffentlichung
- (wer)
-
Center for Economic Studies and ifo Institute (CESifo)
- (wo)
-
Munich
- (wann)
-
2007
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:42 MEZ
Datenpartner
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Arbeitspapier
Beteiligte
- Kind, Hans Jarle
- Schjelderup, Guttorm
- Stähler, Frank
- Center for Economic Studies and ifo Institute (CESifo)
Entstanden
- 2007