Artikel
Customer Satisfaction, Product Quality and Performance of Companies
This paper presents an analysis of quality, customer satisfaction and business performance in food industry. The main objective of the research is to determine the influence of quality on customer satisfaction and on business performance and competitiveness. In particular, this paper answers the following research question: Does the quality of a product result in a satisfied customer and thereby in a well-performing business? Customer satisfaction is defined as the satisfaction of the customer with a product and the business performance as a capability to generate profit. Therefore, satisfaction was examined by the means of a survey using questionnaires, and the performance was measured by financial data. We managed to find a correlation between the main factors, although partial results were due more factors mostly statistically insignificant.
- Language
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Englisch
- Bibliographic citation
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Journal: Review of Economic Perspectives ; ISSN: 1804-1663 ; Volume: 14 ; Year: 2015 ; Issue: 4 ; Pages: 329-344 ; Warsaw: De Gruyter
- Classification
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Wirtschaft
- Event
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Geistige Schöpfung
- (who)
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Suchánek, Petr
Richter, Jiří
Králová, Maria
- Event
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Veröffentlichung
- (who)
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De Gruyter
- (where)
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Warsaw
- (when)
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2015
- DOI
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doi:10.1515/revecp-2015-0003
- Handle
- Last update
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10.03.2025, 11:45 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Suchánek, Petr
- Richter, Jiří
- Králová, Maria
- De Gruyter
Time of origin
- 2015
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