Artikel
Impact of product assortment, perceived service quality, website quality, and customer reviews on customer happiness and word of mouth
The main aim of this paper focuses on examining the effect of website quality, product assortment, customer reviews, and perceived service quality on customer happiness and word of mouth. The data for this research was gathered from online shoppers of retail stores in United Arab Emirates. Data was analyzed using partial least square based structural equation modeling through SmartPLS software in order to verify research hypotheses and draw conclusions. The findings also showed that website quality, customer reviews and perceived service quality have positive effects on customer happiness and word of mouth. Finally, the results revealed that product assortment positively affects word of mouth, while its effect on customer happiness is insignificant. This research builds upon the existing literature by demonstrating the effect of selected factors on customer happiness and word of mouth, considering that only limited studies were conducted in the past about these variables in the Middle East region.
- Sprache
-
Englisch
- Erschienen in
-
Journal: Pakistan Journal of Commerce and Social Sciences (PJCSS) ; ISSN: 2309-8619 ; Volume: 18 ; Year: 2024 ; Issue: 1 ; Pages: 157-180
- Klassifikation
-
Wirtschaft
- Thema
-
Product assortment
customer reviews
perceived service quality
online retail customers
website quality
customer happiness
word of mouth
United Arab Emirates
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Shriedeh, Fayez Bassam
Hanaysha, Jalal Rajeh
Gulseven, Osman
- Ereignis
-
Veröffentlichung
- (wer)
-
Johar Education Society, Pakistan (JESPK)
- (wo)
-
Lahore
- (wann)
-
2024
- Letzte Aktualisierung
-
10.03.2025, 11:44 MEZ
Datenpartner
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Shriedeh, Fayez Bassam
- Hanaysha, Jalal Rajeh
- Gulseven, Osman
- Johar Education Society, Pakistan (JESPK)
Entstanden
- 2024
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