Konferenzbeitrag
Estimating switching costs of changing social networking sites
This study's empirical analysis shows that the consumers' switching costs when changing SNS are less than that when changing BB service. SNS switching cost is estimated at JPY 944, while that in BB service is estimated at JPY 2864 (JPY 80 = USD 1 on 21st May 2012). According to these results, the switching cost of the former is approximately one-third of that of the latter. One of the reasons why SNS switching costs are smaller could be because of the current small number of friends on SNS. In this survey, approximately half of the respondents stated that their number of friends on SNS was less than 10.
- Language
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Englisch
- Bibliographic citation
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Series: 19th Biennial Conference of the International Telecommunications Society (ITS): "Moving Forward with Future Technologies: Opening a Platform for All", Bangkok, Thailand, 18th-21th November 2012
- Classification
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Wirtschaft
- Subject
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Social Networking Sites (SNS)
Switching Costs
Layers
Network Effects
Market Power
- Event
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Geistige Schöpfung
- (who)
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Nakamura, Akihiro
- Event
-
Veröffentlichung
- (who)
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International Telecommunications Society (ITS)
- (where)
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Calgary
- (when)
-
2012
- Handle
- Last update
-
10.03.2025, 11:44 AM CET
Data provider
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ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Konferenzbeitrag
Associated
- Nakamura, Akihiro
- International Telecommunications Society (ITS)
Time of origin
- 2012
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