- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- Extent
-
Online-Ressource
- Language
-
Englisch
- Notes
-
Köln, Universität zu Köln, Dissertation, 2017
- Classification
-
Management
- Event
-
Veröffentlichung
- (where)
-
Köln
- (who)
-
Universitäts- und Stadtbibliothek Köln
- (when)
-
2017
- Creator
- Contributor
-
Reinartz, Werner
Bruno, Hernán
- URN
-
urn:nbn:de:hbz:38-76638
- Rights
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
25.03.2025, 1:55 PM CET
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Object type
- Hochschulschrift
Associated
- Becker, Maren
- Reinartz, Werner
- Bruno, Hernán
- Universitäts- und Stadtbibliothek Köln
Time of origin
- 2017
Other Objects (12)
Advertising effectiveness : the role of awards, creativity, and cross-channel effects
Effectiveness of animal images in advertising
Essays in Marketing Strategy: The Role of Customer Integration, Marketing Metrics, and Advertising Effectiveness
Advertising elasticities and the effectiveness of new marketing strategies
Impact of celebrity credibility on advertising effectiveness
The influence of weather on consumer behavior and advertising effectiveness
Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis
The role of facebook in online advertising
The role of the advertising agency: Standardization/adaptation
Advertising vs. R&D: Relative effectiveness on brand equity
Multi-Channel Advertising Effectiveness - Modeling User Behavior and Approaches for Decision Support in Real-Time Advertising
Network neutrality, access to content and online advertising
Advertising effectiveness : the role of awards, creativity, and cross-channel effects
Effectiveness of animal images in advertising
Essays in Marketing Strategy: The Role of Customer Integration, Marketing Metrics, and Advertising Effectiveness
Advertising elasticities and the effectiveness of new marketing strategies
Impact of celebrity credibility on advertising effectiveness
The influence of weather on consumer behavior and advertising effectiveness
Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis
The role of facebook in online advertising
The role of the advertising agency: Standardization/adaptation
Advertising vs. R&D: Relative effectiveness on brand equity
Multi-Channel Advertising Effectiveness - Modeling User Behavior and Approaches for Decision Support in Real-Time Advertising
Network neutrality, access to content and online advertising
Advertising effectiveness : the role of awards, creativity, and cross-channel effects
Effectiveness of animal images in advertising
Essays in Marketing Strategy: The Role of Customer Integration, Marketing Metrics, and Advertising Effectiveness
Advertising elasticities and the effectiveness of new marketing strategies
Impact of celebrity credibility on advertising effectiveness
The influence of weather on consumer behavior and advertising effectiveness
Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis
The role of facebook in online advertising
The role of the advertising agency: Standardization/adaptation
Advertising vs. R&D: Relative effectiveness on brand equity
Multi-Channel Advertising Effectiveness - Modeling User Behavior and Approaches for Decision Support in Real-Time Advertising