Arbeitspapier

What Makes a Price Fair? An Experimental Study of Transaction Experience and Endogenous Fairness Views

People’s fairness preferences are an important constraint for what constitutes an acceptable economic transaction, yet little is known about how these preferences are formed. In this paper, we provide clean evidence that contrast effects arising from previous transactions play an important role in shaping perceptions of fairness. Buyers used to high market prices, for example, are more likely to perceive high prices as fair than buyers used to low market prices. Our data further allows us to isolate the differential impact of pure observation vs. the experience of payoff-relevant outcomes. We propose two classes of models of path-dependent fairness preferences - either based on endogenous fairness reference points or based on shifts in salience - that can account for our data. Structural parameter estimates for both types of models imply a substantial deviation from classical fairness models that assume history-independent fairness preferences. Our results have implications for price discrimination, labor markets, and dynamic pricing.

Sprache
Englisch

Erschienen in
Series: CESifo Working Paper ; No. 5936

Klassifikation
Wirtschaft
Microeconomic Behavior: Underlying Principles
Design of Experiments: General
Bargaining Theory; Matching Theory
Thema
reference points
fairness
salience
bargaining
endogenous preferences
price stickiness

Ereignis
Geistige Schöpfung
(wer)
Herz, Holger
Taubinsky, Dmitry
Ereignis
Veröffentlichung
(wer)
Center for Economic Studies and ifo Institute (CESifo)
(wo)
Munich
(wann)
2016

Handle
Letzte Aktualisierung
10.03.2025, 11:41 MEZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Arbeitspapier

Beteiligte

  • Herz, Holger
  • Taubinsky, Dmitry
  • Center for Economic Studies and ifo Institute (CESifo)

Entstanden

  • 2016

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