Fight alone or together? The influence of risk perception on helping behavior

Artikel

Will there be a greater sense of solidarity and friendship during public crises? This study aims to determine whether risk perception influences employees' willingness to assist in times of public crisis, taking COVID-19 as a specific research scenario and based on the theory of 'tend and befriend'. This study hypothesized that risk perception will influence employees' helping behavior via the in-group identity, with the degree of impact dependent on the COVID-19 pandemic's severity. A questionnaire survey of 925 practitioners from various industries in the pandemic area revealed that: risk perception has a positive influence on employees' helping behavior; in-group identity plays a certain mediating role in the process of risk perception that influences employees' helping behavior; and the severity of a local pandemic negatively moderates the relationship between risk perception and helping behavior, but positively moderates the relationship between risk perception and in-group identity. Specifically, employees in high-risk areas are more likely to 'align' (higher degree of recognition by the in-group) but demonstrate less helping behavior, compared with those in areas with moderate and low risk from the COVID-19. By contrast, employees in low-risk areas display more helping behavior but have less in-group identity, compared with those in areas with moderate and high risk from the COVID-19. This study expands the research on the relationship between risk perception and helping behavior, enriches the research results on risk management theory, and provides a practical reference for risk governance.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Journal: Journal of Risk and Financial Management ; ISSN: 1911-8074 ; Volume: 15 ; Year: 2022 ; Issue: 2 ; Pages: 1-15 ; Basel: MDPI

Classification and Topics

• Classification: Wirtschaft
• Subject: COVID-19 ; helping behavior ; in-group identity ; risk perception ; severity of a local pandemic

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Yin, Liping ; Wu, Yenchun Jim
• Event: Veröffentlichung
• (who): MDPI
• (where): Basel
• (when): 2022

Further information

• DOI: doi:10.3390/jrfm15020078
• Handle: http://hdl.handle.net/10419/258801
• Last update: 10.03.2025, 11:43 AM CET