Digital Caudillos: The Use of Social Media in Guatemalan Presidential Campaigns
Abstract: This article contributes to the scholarship on Latin American campaigning by presenting data on the use of social media by presidential candidates in Guatemala’s 2019 election, including a content analysis of more than 2,000 Facebook posts along fifteen variables. The data show that Facebook use by presidential campaigns is ubiquitous and allows campaigns to disseminate messages in non-traditional formats. Candidates use their Facebook accounts to mention issues of concern to voters and to make promises to fix the country’s problems, but offer far more slogans and vague promises than detailed policy proposals. They also rarely attack other candidates or tout their own qualifications for the presidency. The data also reveal systematic differences in campaign messaging between frontrunner and long-shot candidates
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- Extent
-
Online-Ressource
- Language
-
Englisch
- Notes
-
Veröffentlichungsversion
begutachtet (peer reviewed)
In: Journal of Politics in Latin America ; 13 (2021) 2 ; 269-283
- Classification
-
Politik
- Event
-
Veröffentlichung
- (where)
-
Mannheim
- (who)
-
SSOAR, GESIS – Leibniz-Institut für Sozialwissenschaften e.V.
- (when)
-
2021
- Creator
- DOI
-
10.1177/1866802X211010319
- URN
-
urn:nbn:de:101:1-2023090410311902189510
- Rights
-
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
25.03.2025, 1:52 PM CET
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Pallister, Kevin
- SSOAR, GESIS – Leibniz-Institut für Sozialwissenschaften e.V.
Time of origin
- 2021
Other Objects (12)
Presidential campaigns in the age of social media : Clinton and Trump
New Trends of Social Media Use in Iran : Candidates’ Campaigns on Social Networks in the 2013 Presidential Election
Disinformation campaigns in social media
Hashtag feminisms : Australian media feminists, activism, and digital campaigns
Effective use of marketing technology in Eastern Europe: Web analytics, social media, customer analytics, digital campaigns and mobile applications
Social Media in Morocco: From Grassroots Activism to Electoral Campaigns
Leading men : presidential campaigns and the politics of manhood
Media Use in Digital Everyday Life
Social media charity campaigns and pro-social behavior. Evidence from the Ice Bucket Challenge
Social Media Charity Campaigns and Pro-social Behaviour. Evidence from the Ice Bucket Challenge
Social media charity campaigns and pro-social behaviour: Evidence from the Ice Bucket Challenge
The instrumentalisation of mass media in electoral authoritarian regimes : evidence from Russia’s presidential election campaigns of 2000 and 2008
Presidential campaigns in the age of social media : Clinton and Trump
New Trends of Social Media Use in Iran : Candidates’ Campaigns on Social Networks in the 2013 Presidential Election
Disinformation campaigns in social media
Hashtag feminisms : Australian media feminists, activism, and digital campaigns
Effective use of marketing technology in Eastern Europe: Web analytics, social media, customer analytics, digital campaigns and mobile applications
Social Media in Morocco: From Grassroots Activism to Electoral Campaigns
Leading men : presidential campaigns and the politics of manhood
Media Use in Digital Everyday Life
Social media charity campaigns and pro-social behavior. Evidence from the Ice Bucket Challenge
Social Media Charity Campaigns and Pro-social Behaviour. Evidence from the Ice Bucket Challenge
Social media charity campaigns and pro-social behaviour: Evidence from the Ice Bucket Challenge
The instrumentalisation of mass media in electoral authoritarian regimes : evidence from Russia’s presidential election campaigns of 2000 and 2008
Presidential campaigns in the age of social media : Clinton and Trump
New Trends of Social Media Use in Iran : Candidates’ Campaigns on Social Networks in the 2013 Presidential Election
Disinformation campaigns in social media
Hashtag feminisms : Australian media feminists, activism, and digital campaigns
Effective use of marketing technology in Eastern Europe: Web analytics, social media, customer analytics, digital campaigns and mobile applications
Social Media in Morocco: From Grassroots Activism to Electoral Campaigns
Leading men : presidential campaigns and the politics of manhood
Media Use in Digital Everyday Life
Social media charity campaigns and pro-social behavior. Evidence from the Ice Bucket Challenge
Social Media Charity Campaigns and Pro-social Behaviour. Evidence from the Ice Bucket Challenge
Social media charity campaigns and pro-social behaviour: Evidence from the Ice Bucket Challenge