The customer journey as a source of information

Location
Deutsche Nationalbibliothek Frankfurt am Main
Extent
1 Online-Ressource.
Language
Englisch

Bibliographic citation
The customer journey as a source of information ; day:5 ; month:11 ; year:2024 ; pages:1-40
Quantitative marketing and economics ; (5.11.2024), 1-40

Creator
Padilla, Nicolas
Ascarza, Eva
Netzer, Oded
Contributor
SpringerLink (Online service)

DOI
10.1007/s11129-024-09287-y
URN
urn:nbn:de:101:1-2501232117192.889492675001
Rights
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
15.08.2025, 7:35 AM CEST

Data provider

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Associated

  • Padilla, Nicolas
  • Ascarza, Eva
  • Netzer, Oded
  • SpringerLink (Online service)

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